Rangers could land ‘£25m’ after latest deal agreed – Stefan Borson
Rangers’s latest commercial deals are effectively all about damage limitation after the club failed to qualify for the Champions League this season.
That is the view of finance expert Stefan Borson, who exclusively told Football Insider the Scottish giants need to concentrate on earning more money from European competitions if they want to improve their financial situation.
Rangers announced on 2 September Elior has become the club’s new food and beverage partner with immediate effect, with the deal believed to be worth a club-record £2million a year.
The Glasgow side also confirmed on 18 September they have agreed an extension with the Kindred Group for the Unibet brand to continue as the club’s front-of-shirt sponsor beyond this season.
The existing deal with Kindred is believed to be worth around £1.5million a year, but that is set to rise significantly once the new terms come into effect next season.
Rangers could bank up to £3million a year from the new shirt sponsor agreement depending on how well they perform on the pitch.
Rangers deals won’t help bridge Champions League gap
But Borson insisted those deals won’t help bridge the gap on what they are missing out on after failing to secure a place in the Champions League for this season, with Philippe Clement’s side set to play in the Europa League.
He told Football Insider: “It’s really all about damage limitation for Rangers versus not being in the Champions League.
“If they can, they have got to get into the Champions League or at least perform in the Europa League in a meaningful way.
“You are only really going to make money in the Europa League if you get to the latter stages that compares to the Champions League.
“Just having the group stage is just not going to generate anywhere near what the Champions League generates.
“That’s their challenge. On their cost base, can they create a team that can qualify for the group stage of the Champions League? Everything else is damage limitation.
“Obviously, it’s good news to potentially double your commercial deal, but the best they can do is around £20-25million on the whole of the commercial side.
“They have got to concentrate somehow on getting into the money from the European side of things.”
In other news, Rangers fans stunned as new Ibrox image emerges online.
For more Rangers and exclusive news, follow us on Facebook or join our brand new WhatsApp Channel for instant updates to be sent straight to your phone.