Secret details in Chelsea’s new £60m deal revealed – ‘I did some digging’
Chelsea are set to land a £60million windfall as they close in on agreeing a new sponsorship deal.
Enzo Maresca’s side are currently sitting third in the Premier League, six points adrift of table-topping Arsenal.
Chelsea have been without a front-of-shirt sponsor so far this season, holding out for what they believe to be a fair price.
Now the Blues are reportedly close to agreeing a deal with Oracle, who could take over as the club’s main shirt sponsor in the near future.
Chelsea’s sponsorship deal related to performance
Chelsea want £60m for their front-of-shirt sponsorship deal, and Oracle may be the first company to reach that figure.
However, Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes that the West London side will have to work hard to get the full amount.
Speaking on the new edition of Football Insider’s Inside Track podcast, Wyness revealed that Chelsea are getting a guaranteed £45m to £50m from Oracle, with the rest being made up by performance-related bonuses.
Wyness added that it is still a significant number, and is much better than having no front-of-shirt sponsor.
He told Football Insider‘s Inside Track podcast: “We’ve been talking about this for a long time about the Chelsea shirt.
“I did some digging into this one when I heard about the rumours of Oracle coming in. The number that we’ve always believed that Chelsea were sticking at was £60m.
“Now, I don’t believe they’ve got that. I think they’re lower than that, but there is some performance-related clauses in the contract that could get them to £60m.
“I think that Todd Boehly and the group have decided that they can’t afford that gap in revenue every year.
“It’s still a significant number. They’re getting £45m to £50m upfront, and they get the rest on performances. They realise that it’s just too expensive to stick to a point of principle, and so I think that they’ve decided to get the deal done.”
Chelsea looking to boost revenue
Meanwhile, Chelsea are exploring more ways to boost their revenues and take advantage of their prime location at Stamford Bridge, sources have told Football Insider.
BlueCo, which is spearheaded by chairman Todd Boehly and Clearlake Capital, took over Chelsea from Roman Abramovich in May 2022, with the deal worth £4.25billion.
BBC Sport reported on 6 November that the Blues are offering premium members a chance to host a dinner party in the home dressing room at Stamford Bridge, with the experience costing £16,000 for up to 30 guests.
Sources say Chelsea’s location in west London – one of the most affluent areas in the country – provides them with a unique opportunity to offer new hospitality packages to boost their revenues.
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