Sources: Update on Tottenham signing £200m+ AIA naming rights deal
AIA are not in the running to secure naming rights for the Tottenham Hotspur Stadium, Football Insider has learned.
The Hong Kong-based insurance provider, who have been Spurs’ primary sponsor since 2013, has strengthened ties with the club of late.
The ambassadorial deals struck with both Harry Kane and Son Heung-min have led some analysts to suggest that AIA could be among those looking to seal a branding agreement for the 62,850-seater arena.
Spurs chairman and co-owner Daniel Levy has also previously refused to rule out the possibility of a naming rights deal with the firm.
But a sponsorship broker familiar with the situation has told this site that, while the firm’s relationship with the North Londoners remains excellent, they do not wish to commit to a branding deal.
AIA are locked into their partnership with Spurs until the end of the 2026-27 campaign, but a naming rights pact would almost certainly last at least a decade.
Spurs have courted a number of blue-chip companies with a view to a deal that could be worth up to £20million per season, although their take-home will be heavily dependent on performance-related bonuses.
Among the interested parties is e-commerce titan Amazon, as revealed by Football Insider in October last year.
Google and Nike have also been heavily linked.
Spurs had intended to announce a naming rights deal by Christmas last year, but the evolving situation with regard to the UK’s bid to host the 2028 European Championship put pay to that ambition.
Uefa’s policy is to use unbranded venues as host stadiums for its competitions, although they have broken from this approach for previous tournaments.
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