Tottenham 'clinging on by fingernails' as Levy holds £250m+ talks - Kieran Maguire
Tottenham are “clinging on by their fingernails” to the ‘big six’ – but a new stadium sponsor will help them keep pace financially.
That is according to finance guru Kieran Maguire, speaking exclusively to Football Insider as Daniel Levy reportedly closes in on a naming rights deal.
The Daily Mail reported on 12th July that the Spurs bigwig is in ‘advanced talks’ over an arrangement which could begin before the start of 2020-21.
This site revealed in February that Spurs are holding out for £25million-a-year for the deal which would be spread out over between 10 and 20 years.
Maguire explained that potential sponsors will likely push for a long deal length as Spurs look to short up their place among the division’s financial elite.
He told Football Insider correspondent Adam Williams: “Sponsors are usually looking for a long-term relationship.
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“Brighton signed a six or seven-year deal with Amex and that has been extended for a further 10.
“There is relatively little to be gained from, say, a two-year deal because everyone will continue to refer to it as White Hart Lane.
“If you’re spending a lot money, you’ve got to weigh up the benefits.
“For Spurs, it would go some way to fill the Champions League-sized hole in their finances, at least for this season.
“Not being part of the top four does hit a club the size of Spurs. Being in one of lower competitions, you are very much the poor relation in European football.
“It’s not going to bridge the gap between themselves and what is fast becoming a ‘big four’.
“We’ve spoken historically about the ‘big six’ but Arsenal are pretty much out of it nowadays and Spurs are clinging on by their fingernails.“