Kieran Maguire: Tottenham close in on £250m windfall after 'spectacular' development
Global events like the Anthony Joshua-Oleksandr Usyk fight bring Tottenham one step closer to a £250million stadium naming rights deal.
So says finance guru Kieran Maguire, speaking exclusively to Football Insider about Spurs’ as-of-yet nameless 63,000-seater arena.
This site revealed on 25 September that Spurs are still holding out for a minimum term 10-year sponsorship deal worth £25m per annum.
Usyk defeated local boy Joshua in the heavyweight boxing clash that same day, watched by a global audience of millions.
And Maguire claims that events like this will only raise Spurs’ expectations when it comes to a naming rights deal.
“I think it helps Spurs from a negotiation perspective,” he told Football Insider correspondent Adam Williams.
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“It was a spectacular event, with the exception of the result. That can only enhance the club’s ability to broaden the global scope of what they can offer.
That therefore makes it more attractive to a sponsor. But it seems a lot of money, however, £25m.
“Man City got more than that, but that was on the back of the stadium that people were looking for a name for.
“But they are calling it the Tottenham stadium deliberately. As soon as people start calling it White Hart Lane, it becomes much harder to get a deal.
“That’s because people will not refer to it by its new name. That means the sponsor doesn’t get as much publicity.
“If you can’t persuade people to use the corporate name, that is to the detriment of their negotiating position.“