Finance guru: Tottenham in line for Uefa windfall as £500m talks revealed
Tottenham would see a direct and indirect financial benefit if they host matches at the European Championship in 2028.
So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the earning power of Spurs 63,000-seater stadium.
This site revealed last Friday (5 March) that Spurs have opened talks over a £500million, 20-year naming rights deal for the stadium.
The Londoners already host multiple NFL fixtures per year and have staged high-profile heavyweight boxing matches since the arena opened in 2019.
The state-of-the-art venue will now likely host games at Euro 2028, which is set to be held in the UK and Ireland, per the Daily Mail last Thursday (4 March).
Plumley claims that the hosting fee paid by Uefa would be minimal but Spurs could rake it in from merchandise and catering sales at the Euros.
“You are potentially looking at a hosting fee,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“Most of the ticket money goes to Uefa. There are no details readily available in terms of the breakdown of a hosting fee.
“But you are also looking at leverage, so there’s some secondary spend they might be able to tap into.
“It’s a small direct financial gain but they will be able to generate more significant money when fans are in and around the stadium.”
Turkey and Russia are understood to have dropped out of the bidding process, leaving the pathway open for the UK and Ireland.
Spurs are also reportedly keen to market the stadium as the home of the NFL in Europe.
In other news, pundit hails “exemplary” Dejan Kulusevski after what he’s just spotted at Tottenham.