Finance guru: Tottenham have had abysmal luck as £33m blow revealed

The timing of the pandemic was abysmal luck for Tottenham as they failed to immediately capitalise on their new stadium.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about Spurs’ lost revenue over the course of the Covid shutdown.

The 2021-22 campaign was the Londoners’ first full campaign in front of fans at the 62,850-capacity Tottenham Hotspur Stadium.

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Per analysis from The Athletic last Thursday (14 July), Spurs raked in just £48.2m in matchday income between 2019 and 2021.

That represents a £33.4m decline on the 2018-19 campaign alone, in which Spurs moved to their new home in April.

Plumley explained why Spurs were the hardest hit of any Premier League side by the removal of cash through the turnstiles.

“It shows the importance of diversifying revenue,” he told Football Insider’s Adam Williams.

“Spurs have been the hardest hit because they had a model to do that. They had the stadium, the NFL deal, boxing events etcetera. It’s all the other non-sporting events. So, it’s no surprise to see that they were the hardest hit.

“Other clubs are now looking to follow suit in terms of what they do with their stadium on non-matchdays.

It was just really unfortunate for Spurs that they moved into that stadium at a time when we were hit with a global pandemic.

“They will realise some of that back in time, for sure. It’s a long-term play. They will generate significant revenue in the long run, but this was just really unfortunate circumstances.”

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