‘Tottenham have sights set on £17m-a-year agreement’ after what Everton completed
Tottenham may be able to agree a £17million stadium naming rights deal after the latest developments at the club.
That is according to football finance expert Dr Dan Plumley, speaking exclusively to Football Insider, after it was revealed that Spurs hired the commercial director behind Everton‘s naming rights deal.
Everton secured a £10m partnership with Hill Dickinson to become the club’s first naming rights sponsor for its new stadium.
Spurs have been told of the importance of securing a naming rights deal, with the north London club losing out on vital revenue.
Tottenham won’t be able ‘to generate huge amounts of cash’
Speaking exclusively to Football Insider, Plumley believes the current market means Spurs will be looking at a £17m deal.
“I think, ultimately, it’s positive. When you look at the person involved, and they’ve just been involved in a recent negotiation, we’re led to believe that Everton got kind of ballpark £10million, that was the figure that was mentioned,” Plumley said.
“I think Spurs will be looking for something in that region at least. It is tricky because even if you look in and around Europe, some of the biggest deals for this are still in the region of, like, £15m to £17m, as an average kind of ballpark. So it’s not easy to generate huge amounts of cash from this.
“But that’s a good marker to aim at, and I think that’s where Spurs will have their sights set. It’s very clear that they want the stadium name and price deal for this all along. They’ve never called the stadium anything with that in mind.
“So I think, you know, that’s the ballpark that they’ll be aiming at for sure based on where the sectors at. And as I said, you know, if you’re getting the person in that’s been involved in a deal recently for, you know, the Everton deal and the similarities there, then I think that can only be a positive for the club.”
Tottenham advancing in pre-season plans
Spurs are already preparing next summer’s pre-season schedule, where the club could head off to Australia and Asia.
Chelsea could be Spurs’ opponents in Australia, in a tour which could net the club up to £5m in extra revenue.
Sydney FC and another opponent could also face Spurs before the 2026-27 campaign, as the club looks to increase its exposure around the world.