By Kieran Maguire

11th Jul, 2021 | 8:00am

Kieran Maguire likens Son to Maradona as Tottenham commercial 'spike' broken down

Son Heung-Min is vital to the commercial success of Tottenham in Southeast Asia.

That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively about the 28-year-old South Korean forward.

This site revealed on 2nd July that Son has indicated to newly-appointed Spurs boss Nuno Espirito Santo that he looks forward to playing for him in 2021-22.

Son, who scored 22 times last season, is out of contract in 2023 and had attracted interest from elite clubs.

Maguire highlighted Son’s popularity in his homeland and how it helps Spurs to generate interest in the club and seal commercial deals.

“He’s a fantastic footballer,” he told Football Insider correspondent Adam Williams.

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“But beyond that, if you go to South Korea he is the pin-up boy of their football just like Diego Maradona was in Argentina.

“South Korea is a wealthy country and London is a very desirable location for South Korean families when they come to Europe.

“Many of them go to the Spurs shop and come out with bags full of merchandise with Son on the back of it.

“There’s also the fact that Spurs have been able to create a spike in commercial partnerships in Southeast Asia on the back of their relationship with Son as a player.

Son signed for Spurs for £22million from Bayer Leverkusen in 2015.

The 91-cap international has gone on to score 107 goals in 280 appearances for the North London club.

In other news, former Tottenham pundit reacts as long-serving star reportedly wants out.