‘West Ham forced into U-turn by Liverpool’
West Ham have become the latest Premier League club to freeze their ticket prices for next season following protests by their fans.
The east London club announced ticket price rises and new restrictions on concessionary prices for young people and seniors last summer.
West Ham supporter groups have challenged London Stadium chiefs to change course on ticket prices throughout the campaign.
The club announced earlier this week it will be freezing prices for next season, while concessionary discounts will also once again be made available.
Finance expert Stefan Borson exclusively told Football Insider the more clubs that announce ticket price freezes is going to put pressure on the top-flight clubs who increase their rates for 2025-26.
Brentford and Liverpool’s ticket prices will also remain the same for next season as supporters across the country continue to challenge the rise in admission prices.
Borson previously told Football Insider Liverpool’s ticketing decision will “disappoint” Premier League boardrooms after several clubs have looked to raise their prices in recent years.
The Football Supporters’ Association has written to the Premier League urging it to support a league-wide ticket price freeze next season.
Premier League clubs want ticket prices to match inflation
Borson revealed clubs want to bring their ticket prices in line with inflation.
He told Football Insider: “The clubs are aware of the issue on ticket prices and they are torn.
“They are desperate to put them up, certainly in line with inflation. But likewise, they know that they are getting a very public backlash and, therefore, it’s about how much they want to have a fight with their customer base effectively.
“Liverpool have made things harder by being the first of the very major clubs to freeze season tickets. It’s going to be a big pressure point with every club that comes out from here on in.
“The more clubs that are freezing the ticket prices, the more focus there is going to be on those that don’t.
“It’s a tough one because, if you look at the operating expenses of these clubs, even outside of the wage bills, we all know that all of these clubs lose money.
“But if you look at the operating expenses, it’s things like the utility bills that people are getting, and general wage increases for non-football staff. We know that those sorts of numbers are running at well over 3-5 per cent.
“You would think logically that a club is going to want to increase their general admission prices and their season tickets, at least in line with inflation.
“If you don’t, it’s actually in real terms a reduction of price, and the clubs are just not going to be up for that. We will see what everybody does.”
| Club | Price |
| Arsenal | £1,073 |
| Tottenham | £856 |
| Chelsea | £810 |
| Liverpool | £713 |
| Newcastle United | £662 |
West Ham set to be hit by £24m blow
West Ham are set for a £24million hit in prize money for 2024-25 following their disappointing campaign.
The East Londoners recorded a ninth-place finish under David Moyes last season before he was replaced by Julen Lopetegui in the summer.
West Ham currently sit 15th in the Premier League table, having picked up just nine victories from their 27 matches this season.
However, Graham Potter’s side have now secured back-to-back victories over Arsenal and Leicester City over the past week.
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