
Revealed: West Ham on course for £17m windfall – £12m already in the bank
West Ham are on course to earn as much as £17million in the Europa Conference League this season, Football Insider analysis shows.
David Moyes’ side are struggling domestically but are now in the semi-final of a European competition for the second successive year.
A 4-1 win over Gent on Thursday (20 April) sealed a 5-2 win on aggregate and passage to the last four of the Conference League.
Around £3.1billion is distributed by Uefa across its three club competitions, with £208m of that going to teams in the Conference League, which began in 2021-22.
Each participant gets a £2.6m starting fee, with extra cash allotted in accordance with clubs’ 10-year coefficients and the wider market pool.
The market pool for UK clubs – which is calculated with reference to each country’s respective Uefa TV deal – is believed to be worth in the region of £3.4m this season.
There are, by this site’s calculations, 10 Conference League teams higher in the 10-year coefficient rankings than the Hammers – Fiorentina, Anderlecht, Villareal, Partizan Belgrade, AZ Alkmaar, Dnipro, Slavia Prague, Basel and Gent.
That means the East Londoners will trouser around £622,000 from that particular pot.
West Ham were the only team with a 100 per cent record in group stages, and with each win worth £497,000, that means they picked up almost £3m in prize money before the knockout rounds.
The Hammers have since convincingly navigated round-of-16 and quarter-final ties against AEK Larnaca and now Gent, worth £531,000 and £880,000 respectively.
Another £1.8m is allotted for teams who reach the semi-final, where they will face AZ Alkmaar in the first leg on 11 May.
The losing finalist receives £2.7m, while the winner banks £4.4m.

That makes the total amount available to West Ham this year £17.24m, with £12.24m of that figure already in the bank.
That is still some way short of the £32.1m they earned during their run to the Europa League semi-finals last term, but it will be welcomed by the club’s bean counters all the same.
In other news, Newcastle United pull plug on Declan Rice deal as new West Ham asking price revealed.