Kieran Maguire: Uefa protect £19m Liverpool payment with 10-year rule set to stay
Uefa’s new Champions League format will not abolish the 10-year coefficient system that earned Liverpool £19million in 2021/22.
That is the view of finance expert Kieran Maguire, who spoke exclusively to Football Insider about Uefa’s financial distribution within the new Champions League format.
Uefa claims that their new Champions League format introduced in 2024 will result in a 33 per cent revenue increase from broadcasters and sponsors.
They are also set to review their 10-year coefficient system which grants clubs more money based on their European success over the last decade.
Liverpool pocketed £89.2million in Uefa prize money for reaching the 2021/22 final against Real Madrid – £19.3million of that pool was earned directly from their 10-year coefficient.
The Merseyside club ranks ninth in Uefa’s standings, with Man City and Chelsea the only English clubs boasting a higher coefficient.
Maguire insists that the coefficient is designed to protect the income and interest of Europe’s elite clubs.
“I don’t think there is much chance of the 10-year Uefa coefficient being abolished,” Maguire told Football Insider.
“If you take a look at the current distribution, they get 30 per cent which does seem excessive.
“The aim of that is clearly to protect the interests of the elite and protect their incomes when clubs such as Liverpool do have a year out of the competition.
“From an investor point of view, you can understand why it is wanted, but it is essentially parachute payments with a small ‘p’.
“The new format will bring in more money, but if the elite clubs are going to get the same proportion of a much bigger cake then that is disappointing.
“It is a blow for aspirational clubs trying to push into European competition.“
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