Liverpool soaring away from Chelsea as ‘£70m’ deal edges closer
Chelsea will not be able to earn as much as Liverpool if they sign a new front of shirt sponsorship deal due to behind the scene issues.
That is according to football finance expert Dr Dan Plumley who exclusively told Football Insider why Liverpool are able to agree to greater commercial deals than Chelsea.
Chelsea are without a front of shirt sponsor, whilst Liverpool could net up to £70million by renewing their deal with Standard Chartered.
Liverpool generate greater revenue than Chelsea, with the Blues not ranked in the top five Premier League clubs.
Liverpool are closing in on ‘brilliant’ deal
Speaking exclusively to Football Insider, Plumley named the factors that mean that Liverpool can earn more than Chelsea from commercial revenue.
“I think with Liverpool there are a couple of factors there for me. One is, the success they’ve had on the pitch. You’ve got winning another Premier League title,” Plumley said.
“The atmosphere around the club in terms of the lifted commercial revenue as well. Financially they’ve just upped their game as well, and success on the pitch has held through that.
“The other thing with Standard Chartered is that is that it’s a long term deal, and we don’t often see those in football, but there’s a loyalty piece there as well that I think is important. And that goes both ways.
“You know, Liverpool will obviously look to stretch that number up, and they’ve managed to do that, which is brilliant for them, but it has been a long term deal, and you’ve got that kind of relationship there that is a trusted partnership.
“Chelsea’s situation has been a little bit different. They’ve not had the success that Liverpool had as a comparison. Their ownership structure has caused a little bit of volatility.
“We’ve seen them sign deals, not sign deals. You know, they’ve been just a very different model for the last couple of years.
“And, listen, they’re still a big draw. They’re still a huge Premier League club, and they’re in the Champions League and everything that comes with it.
“But that way, you can get those little still differences in numbers between clubs in there just because of the circumstances of that particular club over the last three or four years that could just shift the margin up a little bit.
“Stability in ownership is key to this, but also you know, success on the pitch. There’s no doubt that it wouldn’t have been the deal breaker, but there’s no doubt that with a Premier League title it gives you an upper hand in negotiations responses, it does and a club will play on that.“
Chelsea could benefit from Mark Walters deal
Mark Walters’ deal to buy the LA Lakers could benefit Chelsea and help the Blues generate more revenue amid their global fanbase.
Walters owns 12.8% of Chelsea alongside Todd Boehly, when the latter purchased the London club in May 2022.
Boehly is still also looking to leave Stamford Bridge and move Chelsea to a larger capacity stadium to generate greater revenue.