Stefan Borson: West Ham are set to lose £20m in prize money, this is why
West Ham United are set to be significantly down on their anticipated prize money for this season at the London Stadium.
That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider the Hammers will be up to £20m down on their budget for the campaign following their struggles on the field.
West Ham endured a poor first half of the campaign, but they have picked up some crucial results over the past couple of months.
Nuno Espirito Santo’s side, who sit third-bottom in the Premier League, have now moved level on points with Nottingham Forest and just one point behind Tottenham.
However, relegation would provide a crushing blow for West Ham’s finances if they fail to avoid the drop this season.
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VISIT THE WEST HAM FINANCE HUBWhy West Ham are millions down on their budget
West Ham released their latest accounts towards the end of February, showing their revenue dropped from £270m in 2023-24 to £228m last season.
Meanwhile, the Hammers recorded a pre-tax loss of £104m despite posting a £57m profit the previous year.
Speaking exclusively to Football Insider, Borson discussed West Ham’s financial situation after analysing their latest accounts.
“I mean, the problem they’ve got is that if they finish right down the table, they probably budgeted for let’s say 10th,” said Borson.
“It wouldn’t surprise me if they did that. They’re going to be five to seven places lower, even if they stay in the Premier League, which is £15-20m below their budget straight away.
“They’re clearly not going to qualify for Europe, so next season’s revenue is not going to have that added.”
How West Ham are facing ‘tricky problems’ after financial reveal
Borson insisted West Ham have some “tricky problems to negotiate” alongside securing their Premier League survival.
“The fans are frustrated and, therefore, there is a risk to matchday revenue,” said Borson.
“It’s not really looking rosy and when you don’t have success on the pitch, it makes it much harder for you in terms of ticket prices, so you have to end up holding ticket prices.
“Then on top of that, you’ve got the issue with the betting sponsors coming off the front of shirt, so they’re going to have an issue trying to replace the front-of-shirt sponsor at the same sort of value.
“So financially, there are all sorts of tricky problems to negotiate.”
West Ham’s next fixture sees them take on Man City at the London Stadium on Saturday (14 March).
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