Kieran Maguire salutes Tottenham as ‘lucrative’ new three-year deal finalised
Tottenham deserve credit for their decision to pluralise their commercial income.
That is the view of finance boffin Kieran Maguire, speaking exclusively to Football Insider about Spurs’ latest partnership.
The club announced on 4 September that they had signed a three-year training wear sponsorship deal with online grocery delivery service Getir.
The news comes just over a month after Spurs entered into a global partnership deal with the same brand.
And Maguire claims that Spurs’ strategy to enter into a wide range of partnerships can extract maximum commercial profits.
He told Football Insider correspondent Adam Williams: “These deals can be lucrative in terms of breaking down your revenues into smaller elements.
“Man United were the trailblazers in this. They identified individual small markets.
“Rather than selling the whole rights for £50m, they might sell six sets of rights at £10m each.
“You might have your Asian mobile phone partner, your African mobile phone partner, and it’s the case that the sum of the parts exceeds the whole.
“Spurs have done this with their season ticket structure. They have got more tiered prices than any other club in football.
“It’s all about extracting marginal revenue games. For every five rows closer you are to the halfway line, the price might go up.
“Spurs from an economics point of view are approaching this the right way.
“Whether they have the global reach for this to make a huge difference, I’m not so sure.”
In other news, pundit claims rebel Tottenham trio will be “furious” after Athletic update.