‘Tottenham Saudi stadium deal under legal scrutiny over possible Newcastle conflict’
Tottenham’s potential stadium naming-rights deal with a Saudi Arabian entity is being analysed in case of conflict of interest with PIF-owned Newcastle United.
Spurs’ home ground, the Tottenham Hotspur Stadium, has not yet had a sponsor since it was opened in 2019, with a seemingly huge source of revenue so far untapped.
Spurs could generate nearly £25 million a year for a stadium naming-rights deal, or £375 million over 15 years, and with Daniel Levy believed to be looking to sell the club soon, the potential to broker a naming-rights deal for the stadium could make Tottenham hugely attractive to a prospective buyer.
Stefan Borson revealed to Football Insider in December 2024 that Tottenham were looking to secure a £25m-a-year stadium-rights agreement with DHL, and things have since progressed with the club seeking out companies to make a deal with as soon as possible.
Tottenham must avoid Newcastle conflict for Saudi stadium deal
A new report from talkSPORT has revealed that two Saudi Arabian companies are in advanced talks with Spurs over securing a lucrative stadium naming-rights agreement.
Dealmakers have reportedly proposed two companies, and one is a subsidiary of PIF (the Saudi Public Investment Fund), who currently own an 85 percent stake in Newcastle United after their takeover in 2021.
Legalities are currently being explored in order to avoid conflict with the Magpies, and Tottenham will have to prove that the company that they are doing business with in regards to their stadium has no overlap with the Investment Fund for a deal to go through.
Spurs have also been in contact with a second unaffiliated company and American organisations about a naming-rights agreement, according to talkSPORT, but discussions with the Saudi companies are advanced and senior government officials are believed to have been involved.
Spurs’ stadium deal will partially fund their summer window
Football Insider verdict
With a stadium naming-rights deal looking set to go through soon, barring any last-minute hiccups, Tottenham are in line to receive a cash windfall from their new investors that could help them in the current transfer window.
The Telegraph recently reported that chairman Levy has been unable to find a company willing to match his £25million-a-year valuation of their naming-rights, but it is set to be a lucrative deal, with Spurs already having made major moves in the market.
Thomas Frank has brought in Mohammed Kudus from West Ham for a reported £55m fee [Sky Sports], while a £60m deal for Morgan Gibbs-White has been met with issues regarding his release clause, but there is still confidence around the club that they will get his transfer over the line [The Telegraph].
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As well as signing big-money players, it seems as Spurs are not having to cave into selling their key men too, with Cristian Romero in talks to extend his contract with the North London club after Atletico Madrid walked away from a potential deal earlier this week.
Tottenham are clearly not messing around this summer as they return to the Champions League next season, and it looks as if their move to secure a hugely profitable stadium naming-rights deal is going some way to helping them achieve such prowess in the market right now.