Stan Kroenke will not sell Arsenal while he still feels the club is undervalued. 

That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after the Athletic reported that Arsenal employees were told in an all-staff call that the club would remain in Kroenke’s hands.

Daniel Ek’s recent attempt to buy the club valued Arsenal at a reported £1.8billion.

But Kroenke’s investment vehicle KSE subsequently reaffirmed their commitment to the Gunners via an official statement.

And Maguire cannot envisage a sale taking place until the club sees a dramatic spike in value.

He told Football Insider correspondent Adam Williams: “There is no doubt that the American owners of Premier League football clubs feel that they are undervalued.

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“What they are trying to do is find the means through which clubs with global fanbases such as Arsenal can be monetised.

“They are all trying to unlock that box. They thought they had found it with the Super League because that would have allowed them to sell their own TV rights to three of their home games each season.

“If they can do that with some games at some point, we will see an increase in value of clubs like Arsenal.

“That’s where Stan has put his chips. He still believes it can be achieved going forwards. That’s why he wants to keep hold of the club. 

“But after the European Super League and Project Big Picture got kicked into touch, I’m not sure how they are going to do that.”

Kroenke has been formally involved with Arsenal since 2007.

He became majority shareholder four years later and is now the club’s outright owner.

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