‘Aston Villa could agree stunning £150m deal’ – Stefan Borson
Aston Villa have faced issues complying with the Premier League’s profit and sustainability rules (PSR) over the past couple of years following their heavy spending.
Under the PSR rules, top-flight clubs are only permitted to lose £105million over a rolling three-year period.
Villa posted a club-record revenue in 2023-24 after their turnover increased from £217.7million in 2022-23 to £275.7million, while their losses fell from £119.6million to £85.4million.
Douglas Luiz, Tim Iroegbunam and Omari Kellyman all moved on before last year’s accounting deadline to help them avoid a spending breach.
Unai Emery’s side are believed to be close to the limit again this season despite making it through to the quarter-finals of the Champions League.
The Times reported on 4 April Villa are exploring selling stakes in their women’s team to help them comply with the PSR regulations.
Chelsea sold their women’s team to owners BlueCo last summer for around £200million, helping them turn their previous £90million loss for 2022-23 into a £128million profit for last season.
Finance expert Stefan Borson exclusively told Football Insider Villa could argue their women’s team is worth up to £150million after the Chelsea sale.
Villa Women currently sit 11th in the Women’s Super League table, while Chelsea are six points clear at the top.
Aston Villa are ‘testing the water’ after women’s team sale news
Borson revealed Villa are “testing the water” to see what the reaction would be to selling their women’s team.
He told Football Insider: “If the premise is that all of Chelsea’s value is in the future and is not related to the current revenue, meaning that plays a much smaller part in the value of a women’s football team and a women’s football team is valued on the value of the franchise, I would say that you could run an argument that Aston Villa was worth £125-150million if Chelsea were £200million.
“But if the argument is that as long as you’ve got a big brand alongside your women’s team, you are therefore a major brand in women’s football because you are a major brand in European football, therefore it’s got a value of a multiple of revenue, let’s say 20 times revenue, then they’re worth the sorts of numbers I’ve just said.
“This is the nonsense of it, and that’s why immediately upon the Chelsea news coming out, you had that story coming out about Aston Villa sort of testing the water, seeing what the reaction might be because the club doesn’t lose anything.
“The owners don’t really lose anything. All they’re doing is moving it into a separate entity. It’s completely optical.”
Aston Villa given encouragement in Noni Madueke pursuit
Football Insider revealed on 5 April Villa have been given encouragement in their pursuit of Noni Madueke ahead of the summer transfer window.
The England international is frustrated about his inconsistent playing time at Chelsea and is believed to be open to a move that would see him play more regularly.
| Appearances | 31 |
| Goals | 10 |
| Assists | 4 |
The 23-year-old has registered 10 goals and four assists in 31 appearances this season, with a move potentially on the cards this summer.
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