By Dr Dan Plumley

1st Aug, 2022 | 6:59pm

Finance guru salutes Aston Villa as new deal agreed - 'the fans will love this'

Aston Villa fans will “love” that the club have chosen to partner with a local business in Homeserve.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider after Villa announced the deal last Wednesday (27 July).

Homeserve is an independently-owned furniture repairs company that has been operational in the area since 2004.

Villa’s chief commercial officer Nicola Ibbetson said she was “delighted to have partnered with a local company.”

The club earned £26.1million from commercial and sponsorship in the last financial year and have two of the most independently wealthy owners in the Premier League in Wes Edens and Nassef Sawiris.

Plumley claims they may have turned down more lucrative offers in favour of a local brand.

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It looks good,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

“That, as much as anything, is a big part of this deal. It helps to strengthen those ties with the local community.

“If you look at a club like Villa, they are well-set in the Premier League. As long as they are there, they have got the money coming in, stadium expansion plans, and the owners ploughing money into the club.

“Edens and Sawiris are committed and wealthy, therefore you don’t always need to go chasing the biggest deals. Sometimes, you can partner with firms around you.

“That helps to strengthen the links with the fans. They will love it. It’s good to see that, despite the global appeal of some of these clubs, some are still choosing to deal with local businesses.”

In other news, Frank McAvennie claims this may be real reason John McGinn has been named Aston Villa captain.