Aston Villa smash Everton record with ‘amazing’ £40m deal – Kieran Maguire
Aston Villa now have the most lucrative shirt sponsorship deal outside the “Big Six” after striking an “amazing” £40million deal with Betano.
That is from finance expert Kieran Maguire, who exclusively told Football Insider that Villa have broken the record previously held by Everton.
Villa have struck a £40million front-of-shirt sponsorship deal with online betting platform Betano which represents the most lucrative deal of its type in the club’s history
As revealed by Football Insider, Villa are hopeful that the new £40million deal and their £12million agreement with Adidas can save the club from having to sell several star players.
Aston Villa set new benchmark as £40m deal smashes record
The Betano deal will run for two seasons – worth £20million each year – until betting sponsorships are banned in the Premier League in 2026.
Maguire explained that Villa’s sponsorship deal is now the most lucrative agreement outside the top six after overtaking Everton’s £12million-per-year deal with Stake.
“It’s an amazing deal by non-Big Six standards,” Maguire told Football Insider’s Sean Fisher.
“It has certainly set a new benchmark because the previous biggest was Everton’s deal with Stake.
“We’ve not seen many deals of this type be worth more than sort of £10-£12million a year.
“So it is a step forwards.
“I would imagine that the £40million agreement also contains clauses in terms of qualifying for European competition which Villa are in a pretty strong position to do.“
In other news, Aston Villa could lose 22-year-old as ex-CEO shares Tottenham hijack reveal
For more Aston Villa and exclusive news, follow us on Facebook or join our brand new WhatsApp Channel for instant updates to be sent straight to your phone.