Brentford’s ‘£200m’ plan revealed by expert: ‘They should be able to do it’
Brentford have a new revenue target of £200million after surpassing their club record revenue in their latest accounts.
That is according to ex-Everton, Aston Villa, and Aberdeen chief executive Keith Wyness, speaking exclusively to Football Insider, after Brentford recorded £173.1m of turnover for the 2024-25 season.
That broke Brentford’s previous record, which had stood at £166.5m from the season previously, with the club remaining financially stable in the Premier League.
Brentford’s revenue is around half of Man United‘s commercial revenue, as the club continues to grow on and off the pitch.
Brentford ‘punching above their weight’
Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes Brentford can reach £200m of revenue.
Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness thinks the club are beginning to maximise revenue streams.
He told Football Insider‘s Inside Track podcast: “I think they’re maximising the revenue streams they can. I know they’re very innovative, and they’re continually trying to find new sources.
“And it’s like the old Avis rental car commercial, we’re number two, we’ve got to try harder. And so, well, they’re not number two. They’re certainly, if you know what I mean, the mid-range of clubs trying harder, and they’re doing that right now.
“So that’s a good number to get from. They’ve obviously got their sights on getting to £200million pounds of revenue if they can. And I don’t see any reason why they shouldn’t do it.
“The new stadium and the West London area they’re in, they should be able to do it. And they’re giving themselves a solid chance to do it with the performances on the pitch as well. So good luck to them. And yes, they’re doing well, and they’re punching above their weight.”
Brentford on course to earn increased revenue
Brentford will receive a boost in their financial report next season when the sales of Bryan Mbeumo and Yoane Wissa are added to the accounts.
Mbeumo joined Man United for a fee of up to £70m, whilst Wissa completed a move to Newcastle for up to £55m.
European football next season would also increase revenue, with Brentford chasing a surprise Champions League or Europa League spot.
Brentford are currently five points behind fifth-placed Chelsea with 11 Premier League matches left to play.