By Will Butcher
Tony Cascarino believes Aston Villa should reduce their ticket prices in order to bring more support to Villa Park on match days.
The Midlands outfit have averaged just over 32,000 from home games this season, as they continue to struggle towards the bottom of the Championship in 17th place.
In his Times column, Cascarino claimed that manager Steve Bruce should be pleading with chairman Tony Xia to reduce ticket prices and boost crowds to a figure nearer 40,000.
“If I were Bruce, I would go to the chairman and suggest taking a leaf out of Huddersfield Town’s book,” Cascarino said.
“Bruce should request reducing ticket prices to try to get home attendances back up to 35-40,000. Villa Park can be an amazing place to play, and there’s nothing better to lift players than having a full stadium.”
Villa have been in woeful form of late, failing to earn a single victory in their past nine outings, seven of which have resulted in losses.
Making eight January signings including the likes of Scott Hogan, Henri Lansbury and Conor Hourihane, Bruce’s side have nose dived down the Championship table.
Bruce will now be worryingly looking over his should at the drop zone, as they sit just six points above 22nd placed Blackburn Rovers.
The relegated Premier League side next go up against title challengers Newcastle on Monday night at St. James’ Park, with the odds stacked very highly in the Toon’s favour.
Ending their winless run could see Villa climb back up to 15th place in the league, but they must be at their best to stop Rafa Benitez’s in-form side.
In other Aston Villa news, defender James Chester believes his side must improve on two key elements of their game.