Celtic fans would have no patience with an obscure managerial appointment but a big-name would help to boost commercial revenue.
That is according to finance guru and new Football Insider columnist Kieran Maguire, speaking exclusively amid Celtic’s search for a new manager to replace the outgoing Neil Lennon.
The likes of Frank Lampard, Eddie Howe, Roberto Martinez and Rafa Benitez are among the top 10 bookies’ favourites.
However, interim boss John Kennedy — who has no senior managerial experience — remains the most likely to get the job according to some outlets.
Maguire claims that the Parkhead hierarchy should consider the commercial boost a star manager might give the club.
He told Football Insider correspondent Adam Williams: “On the back of recruiting Steven Gerrard, Rangers’ commercial revenues shot up. Having a ‘named’ manager can to a certain extent pay for itself.
“They had Ronny Deila, but that kind of appointment isn’t going to be exciting to sponsors.
“Frank Lampard is very personable, he’s very articulate, intelligent. He is attractive to sponsors and I think fans would see it as a positive step as well that Celtic were trying to match Rangers in terms of the calibre of manager.
“Eddie Howe and Roberto Martinez would fit that mould too. That would be more exciting than going for someone internal or from a smaller club.
“That person from a smaller club could prove to be fantastic, we just don’t know. But I think such is the unhappiness among Celtic fans at present, I think if they went for an unknown manager they would be on a hiding to nothing.
“You don’t get a lot of leeway at a club such as Celtic. The fans would be up in arms after the first Old Firm defeat.”
Celtic trail Rangers by 15 points in the Scottish Premiership and could cede the title to their arch-rivals at Celtic Park on 21 March.
The Hoops exited the Europa League at the group stage and posted a half-yearly financial loss of £5.9million in mid-February.