Kieran Maguire: Chelsea may be forced into 'compensation' payout amid latest on £120m deal
Chelsea could be forced into a compensation payout after Three felt the need to pause their marketing activities with the club.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the now-resumed front-of-shirt sponsorship deal with the telecommunications giants.
Chelsea signed with Three ahead of the 2020-21 campaign in a three-year deal worth a reported £120million.
But the British company suspended its association with the West London club after former owner Roman Abramovich was hit with sanctions because of his close links to Vladimir Putin.
But Chelsea has now changed hands, with American billionaire Todd Boehly completing a £4.25billion takeover last month (28 May).
Chelsea announced last Thursday (16 June) that Three have now resumed marketing activities with immediate effect.
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Maguire anticipates that, while the relationship between the two parties will remain unharmed, Three may be entitled to damages for the period of instability.
“I don’t see there being any relationship damage,” he told Football Insider’s Adam Williams.
“The reputational damage formed by association with Abramovich has disappeared as a result of the takeover. Provided Chelsea deliver on the pitch, Three will be happy.
“There may be some form of financial compensation to Three because they were uncomfortable with the Abramovich regime following the invasion of Ukraine. That will be done through back channels.
“But I don’t anticipate any long-term reputational damage because while there is a lot of anger about what Russia has done as far as western Europe is concerned, we don’t necessarily see that in other areas.
“You only have to look at the most recent UN votes. Countries like India weren’t as keen to sanction Russia as we were here in Europe.”