Everton are convinced that the value of Richarlison has rocketed to £100million in his second season at the club, Football Insider understands.
The Brazil international is reportedly interesting Manchester United after Ole-Gunnar Solskjaer was promised funds to strengthen his attack in January.
An Everton source has told Football Insider the club have no intention of allowing Richarlison to leave and believe his price tag has doubled over the past 18 months to the point where they’re now sitting on a “£100million goldmine”.
The 22-year-old joined the Merseysiders from Watford in the summer of 2018 for an initial £35million rising to £50million if all add-ons are achieved.
Richarlison has showed flashes of quality in an Everton shirt without developing into a consistent matchwinner.
He scored 14 goals from 38 matches in his debut campaign, when he operated on both the left and right sides of the attack as well as in the centre-forward role.
Richarlison has added five goals from 15 appearances this season, and has again been used in different forward roles in the three-man attack favoured by Marco Silva.
Everton are in no doubt that the Brazilian is a huge talent and is capable of being one of the best attackers in the Premier League when he learns to fully harness it.
The Merseysiders are anticipating interest in their prize asset from some of Europe’s elite clubs in January and again in the next summer window.
But they have no willingness to let go a player they believe is even more valuable than record sale Romelu Lukaku, sold to Man United three years ago for £75million rising to £90million.
In other Everton news, it can be REVEALED that Moshiri has made a U-turn over January transfer.