Kieran Maguire hails 'Gazza' as Everton director shares intriguing Brazil reveal
Everton are doing “absolutely the right thing” by attempting to capitalise on overseas markets.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after Toffees director Richard Kenyon shone some light on the club’s overseas marketing strategy.
He told the Guardian on 10th June that Everton has a “primary focus on North American and the USA and some other countries where we know there is a growth opportunity – Colombia and Brazil.”
Everton currently have links with Brazil and Colombia through the likes of Richarlison, Bernard, Yerry Mina and James Rodriguez.
The Merseysiders also have historic connections with the US through Tim Howard and Landon Donovan among others.
Maguire used the example of Paul Gascoigne’s stint in Italy to illustrate how Everton’s strategy could pay dividends.
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He told Football Insider correspondent Adam Williams: “I think the plan has got to be tailored to the squad and player links that they have.
“People will not spontaneously start supporting Everton in South America. It’s a very passionate football area so everyone tends to support their local club.
“But I always give the example of Gazza when he moved to Italy and Channel 4 got the rights to Italian football and we all used to tune in.
“I think there could be an element of that. They’ve got Rodriguez and Colombia, Brazil and Richarlison, they can get links in the US too. There is a logic in that strategy.
“But whether that logic can survive once those players move away from Everton, I think it would be more challenging for them. But at present, it’s absolutely the right thing to do.”