Kieran Maguire: Everton have '£18m' problem as Denise Barret-Baxendale statement issued
Everton have been held back by their relatively small matchday income – £18million is the most they have ever generated from a single season.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the latest news surrounding the Toffees’ soon-to-be new home at Bramley Moore Dock.
Everton are due to complete the switch from Goodison Park, which holds 39,000 spectators, to the 53,000-seater venue ahead of the 2024-25 campaign.
In a statement last Thursday (28 July), CEO Denise Barret-Baxendale revealed that the stadium’s website will go live in August.
She claims that supporters will get their “first details of the innovative and unique premium matchday experience” therein.
Maguire claims that corporate seats will be key to bridging the revenue gap between themselves and the Premier League’s big hitters.
Subscribe to Football Insider TV now
“The likes of Liverpool, Spurs, Arsenal and Man United are all going to be hitting £100m per season from matchday,” he told Football Insider’s Adam Williams.
“The challenge for Everton is that they need to stay loyal to the club’s core fanbase but also address the elephant in the room, which is the fact that the most they have ever generated from matchday income was £18m in 2016.
“With the new financial sustainability rules from Uefa, they will be restrictive if they get into Europe.
“It also means you are effectively starting a 1500-metre race one lap behind everyone else in terms of the Premier League’s own profit and sustainability regulations.”