Everton’s new owner makes £20m+ deal his top priority – sources
Dan Friedkin will make a £20million-plus stadium naming rights deal a top priority if his Everton takeover deal is completed, sources have told Football Insider.
Roma chairman Friedkin is understood to be close to striking an exclusivity agreement with Farhad Moshiri.
The US businessman – who is valued at £4.8billion – has beaten multiple other bids tabled for the Merseyside club.
Sources have told Football Insider that a new naming rights deal with a value of around £20million per season for Bramley Moore Dock will be a top priority for Friedkin.
Everton are on the brink of a third successive breach of the Profit and Sustainability Rules after facing two points deductions already last season.
They could be forced to sell star players this summer in order to balance their books and avoid a third deduction.
Everton owner will target £20m+ stadium deal
As revealed by Football Insider, Everton are set to enjoy an uplift in commercial and sponsorship revenue with a projected payout of £95million.
A new stadium naming rights deal would further add to Everton’s sponsorship income to help ease their PSR restrictions.
Everton previously struck a £30million per season naming rights deal with USM, the holdings company belonging to billionaire Alisher Usmanov.
However, Usmanov’s sanctions following the invasion of Ukraine saw the deal collapse.
In other news, Everton could sell two stars as third points deduction on the cards, says Stefan Borson
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