Noel Whelan has revealed his excitement at the possibility of Leeds United being part of an international network of clubs under Andrea Radrizzani.
The former Leeds striker and lifelong fan at Elland Road, speaking exclusively to Football Insider assistant editor Russell Edge, has insisted the club need to continue building their profile across the globe now they are in the Premier League.
Speaking to Sports Pro Media, Radrizzani revealed that he has been in touch with prospective sides to create a multi-club network and boost both Leeds’ footballing and commercial value.
The Italian chief, who confirmed he was still in the “evaluation stage” of his plans, stated that the aim would be on acquiring clubs from “two or three countries in Europe”, rather than building a worldwide network like the City Football Group model.
Whelan has lauded Radrizzani for his ambition and joked he was not sure whether he liked the new-found admiration from rival supporters.
Asked if he was excited by the prospect of a multi-club partnership involving Leeds, Whelan told Football Insider: “Absolutely, I mean that’s what we’re trying to do, we’re trying to get ourselves out there again and become that club – it’s always been supported but you’ve got to grow a club as well.
“You can’t just be happy that it’s known so many places in the world – you want to grow that franchise and that’s what we’re trying to do now.
“We’re playing some fantastic football, in my opinion, so far, I think we’ve probably been the most entertaining side in the Premier League. That’s what we want to do, we want people to fall in love with this football club because it’s very easy to do so.
“Especially with what we’ve got right now Radrizzani, especially what we’ve got right now with the manager, and the players and how we’re playing football – it’s a joy to watch. I mean, used to be back in the day, everyone hated Leeds United. At the minute, everyone’s starting to love us and I’m not if I like that as much!”
Radrizzani told Sports Pro Media: “I do believe that a consolidated group in football, with multiple club ownership, can be a benefit in terms of synergies and creating value in the development of the players, and in some cases also on the commercial side.
“It’s something that I’m studying and exploring. I’m already in touch with some potential target clubs to acquire. I haven’t made any decisions yet.”
In other Leeds United news, Whelan has been buzzing about another major Radrizzani reveal.