Newcastle United owner Mike Ashley

Danny Mills claimed Newcastle United offering a free additional half-season ticket to current season-ticket holders was a masterstroke.

Speaking exclusively to Football Insider correspondent Laura O’Leary, the former England international was in awe of the idea as it showed they were trying to address the dip in attendance at St James’ Park.

The Magpies officially confirmed the new season-ticket offer on their website and said the idea came about after a discussion between head coach Steve Bruce and managing director Lee Charnley.

Mills explained that football owners normally panic about results and crowd numbers, and while results are out of their hands, there are ways to get fans coming to games.

When asked if Newcastle have made a masterstroke behind-the-scenes with their season-ticket offer, Mills told Football Insider: “Yeah of course it is!

“The biggest things owners panic about are results and crowd numbers.

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“So quite often they can’t do too much about results, but with crowd numbers and getting the team well-supported, you can at times do something about that.

“And that’s clearly what they’re trying to do.”

Sunday’s 2-1 win victory over Southampton saw the lowest home crowd for a Premier League match at St James registered since November 10th with only 42,303 people in attendance.

Newcastle currently sit 11th in the Premier League after their first 16 games of the season with them racking up 22 points.

The Magpies are next in action against Burnley on Saturday at Turf Moor, with Bruce’s side aiming to stretch their unbeaten run to four matches.

In other Newcastle United news, Darren Bent claimed something must be going on behind-the-scenes regarding senior Newcastle player.