Aston Villa will have to take a “massive loss” financially if they are to sell Scott Hogan after his loan spell at Stoke City, according to Noel Whelan.
The former Leeds striker and Championship expert, speaking exclusively to Football Insider, says that the 27-year-old, who has admitted that he is hoping to seal a permanent move away from Villa Park after his temporary stint with the Potters, is severely lacking in value after a tough couple of years.
Hogan was reported to have cost Villa a fee of up to £12million when he signed from Brentford back in January 2017.
Whelan has questioned just what a striker who is struggling for goals would cost, singling out the £6.5million departure of Kemar Roofe, who scored over 10 goals in two consecutive seasons for Leeds United, as a benchmark.
Whelan told Football Insider: “He’s not done enough at Aston Villa – £12million at the time, when you’re flying, you’re worth that. When you’re not flying, when you’re not scoring goals, your commodity drops.
“That’s the way it is, Aston Villa will need to take a hit because he’s not £12million worth of striker. You’re only as good as your last game, he’s not scoring goals or playing very well. Stoke are really struggling.
“It seems like he’s in a bad place, I’m not sure what I’d pay for him these days. What is a striker worth when you’re not playing well or scoring goals? Kemar Roofe went for what, £6million? Someone else will have to do the math but right now it’s going to be a massive loss.”
Hogan has only managed to bag 10 goals in 61 appearances for Villa, his form seeing him fall significantly down the pecking order under Dean Smith.
Having been shipped out to Sheffield United on loan last season, he has returned to the Championship with Stoke and scored once in his first four fixtures.
In other Aston Villa news, Football Insider can reveal that the club are in talks over agreeing a deal with a rising star.