Finance expert: New Liverpool investors to match Man City as ‘powerful’ multi-deal on the cards
Investors eyeing up a takeover of Liverpool are keen to use the club as a flagship in a multi-club ownership model similar to that of Manchester City.
That is the view of Doctor Dan Plumley. speaking exclusively to Football Insider about the intentions of private equity firms interested in taking over the Merseyside club.
Current Liverpool owners Fenway Sports Group (FSG) put the club up for sale back in November, with the American conglomerate open to a full sale.
The Times reported on 23 December that investment firms keen on a takeover would want to use Liverpool as a central flagship in a wider multi-club model.
Premier League rivals Man City spearhead their own version of the ownership model with the City Football Group, while the Red Bull system is another that follows a similar blueprint.
Plumley has backed Liverpool to lead a multi-club model and explains that new owners are keen to do so as it lowers the risk that comes with making such a hefty investment.
“There are two things I always cite here – one is the opportunity to use that model to drive global exposure and global connections to really take things into the world market and open it up,” Plumley told Football Insider’s Adam Williams.
“The other is that in doing so you de-risk the running of things as you spread it across multiple clubs and models of ownership.
“That’s why it’s beneficial, and we’ve seen with other huge clubs that if you have that flagship then you can filter off that and it really is a powerful model.
“Liverpool definitely have the club stature to do just that, so you can see why they are finding so many positives and looking at adopting that model.“
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