Celtic

There is a “lot more to come out about Dubai” and the PR team at Celtic are simply not up to scratch. 

That is according to well-connected former Hoops forward Frank McAvennie, speaking exclusively to Football Insider after a fortnight of PR missteps from the Hoops hierarchy.

Peter Lawwell was forced to apologise following the ill-conceived mid-season trip to Dubai and Neil Lennon has been ridiculed for his subsequent press conference disaster.

Last Wednesday, they also became the first Scottish Premiership team in 2020-21 to furlough their entire under-18s squad.

McAvennie believes that the impact of Celtic’s public implosion could have been lessened had they read the situation better by using social media to gauge the public mood.

The former Scotland international follows his old club’s fortunes closely and is well connected in the corridors of power at Parkhead.

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He told Football Insider: “From what I hear, there is a lot more to come out about Dubai, something is not right. I get Neil saying that they did nothing wrong, but morally it was totally wrong.

“Social media is a huge part of the world now. For nobody at Celtic to be on social media, not even the PR guy who I know, it is wrong. The PR guy is not on social media, so how does he get the mood of the club? It is just wrong.

“There is the official account but that will be young boys doing that. All this kicked off about Dubai and the official account tweeted out ‘Happy Birthday’ to some non-entity from years ago.

“They have not grasped the mood of the club. Whether you like social media or not, it is the future.”

On the pitch, Celtic have not won since returning from the Middle East.

A point against Livingston and back-to-back draws against Livingston leave Neil Lennon’s side 20 points behind Rangers at the top of the Scottish Premiership.

In other news, a finance expert has hailed the Celtic transfer model as a masterstroke.