Aston Villa

Aston Villa owner Wes Edens needs to invest heavily if he is to achieve his ambitions at the club, according to Alex Bruce.

The former Premier League defender, speaking exclusively to Football Insider assistant editor Russell Edge, has warned the American tycoon that he needs to be “careful” not to reach beyond the club’s means.

Edens has suggested it would be a “very reasonable” objective to turn the Villans into a top-four side after enjoying a period of success with his NBA side the Milwaukee Bucks.

Bruce insists that while the American businessman, whose wealth is valued at £2.5billion by Forbes, is not living in a fantasy with his claims, he will have to dig deep into his pockets if he is to make it a reality.

“He’d certainly have to spend some of his money,” Bruce told Football Insider when asked about the Villa chief’s comments.

“He’s not living in dreamland but the odds would be stacked against them doing that of course because the competition of the Premier League is so great and we’ve seen how difficult it is.

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“You can’t just go out and spend money like you’d want to. I’m sure these owners would love to go and throw millions and millions and millions at it but in the long run, you get punished for it with the Financial Fair Play implications.

 “I think he’s got to be a little bit careful, put a plan together and do it over the years. It would be great for Aston Villa because they’re one of the big clubs in the country, however, it will take some doing.”

Edens, who bought Villa alongside Nassef Sawiris back in 2018, told Bloomburg: “Our goal is to be one of the top clubs in the world, play in all the major competitions, do all those things. When you look at the parallels between what we’ve done with the Bucks and this, it is that nothing happens by accident and nothing happens overnight.

“I think it’s very reasonable. I’m an impatient man, so we want it all to happen tomorrow. But if there is one thing I take away from the Bucks experience is that style of play really matters and once you commit to a style of play, everything takes care of itself.”

In other Aston Villa news, Kevin Phillips has been blown away as the club agree a new deal.