Everton stand to make at least £40million and potentially mega-money if they win their top-four fight this season — and Liverpool’s financial model is the one to follow.
That is according to football finance guru and new Football Insider columnist Kieran Maguire, speaking exclusively to correspondent Adam Williams as the Toffees continue their pursuit of Champions League football.
Owner Farhad Moshiri has made no secret of his European ambitions, and an estimated £700million stadium move is being plotted with a view to challenging permanently at the top end of the Premier League table.
Asked by Football Insider how significant continental football would be for Everton, Maguire was emphatic: “It’s a huge gamechanger. If you take a look at Liverpool in 2019 when they won the Champions League, they made £100m in prize money.
“On top of that, you’ve got the gate receipts because you can charge premium prices.
“The Liverpool model in this respect is quite clever. They’ve only got 27,000 season tickets in a capacity of 54,000.
“They do well from matchday revenue because they make a lot of money from the day-trippers or the people who are going to individual matches and who go to the megastore. Everton could do the same.
“If you’ve got European matches, you can sell more tickets at higher prices. So it would be really critical. Realistically, it’s worth a minimum of £40m if you get to the group stages and once you start to go beyond that, it starts to ramp up fairly quickly as well. So it’s huge for a club like Everton to fight to get into those top four places.”
Everton are currently 7th in the league, but a win in their next match and favourable results elsewhere could lift them into the top-four.
If they were to qualify for the Champions League, it would be their first time in the competition since the 2005-06 campaign, when the Toffees were dumped out by Valencia before the group stages.