Ryan Kent’s value will skyrocket if Rangers make the Champions League group stages, according to Kevin Campbell.

The former Everton striker, speaking exclusively to Football Insider, insisted the Light Blues could not afford to miss out on the financial benefits of playing among Europe’s elite.

As revealed by Football Insider earlier this week, Kent is set to snub Leeds’ interest to stay at Ibrox for another season.

It is understood the Whites, who are long-term admirers of the 24-year-old, have now moved onto new attacking targets.

Kent has been one of the Gers’ outstanding performers this season, with 13 goals and 13 assists in 48 games.

His current contract, which includes a £20million buyout clause, is set to run until 2023.

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However, Campbell insisted the winger’s price tag would shoot up if Rangers make it through the Champions League qualifiers.

Discussing Kent’s value in relation to the Gers’ European displays, Campbell told Football Insider correspondent Dylan Childs: “The club’s value goes up and the players’ value goes up. That’s the name of the game.

“Rangers have to qualify. There’s no point winning the league by all these points if you’re going to stumble and not even get into the group stage. 

“That’s where the money is, the group stage. With a bit of luck, fans will be back in the ground, Ibrox will be bouncing. That’s what Steven Gerrard was brought to the club for.”

Rangers are set to enter the qualification stage at the third round.

As such, the Gers will have to see off two other teams to make the group stage.

In other news, Rangers are on the verge of agreeing new blockbuster contract.