By Kieran Maguire

9th Aug, 2022 | 10:00am

Kieran Maguire fears Man United could be rocked by Adidas lawsuit - 'this is on another level'

Man United would further damage their relationship with their supporters if emerges that Adidas have misled them over the authenticity of their merchandise.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the legal issues currently faced by the German sportswear giants.

Per Law360 on 27 July, Adidas have allegedly charged customers over the odds for ‘authentic’ NHL shirts which in fact display several differences from those sported by players.

And Sportico reported last Wednesday (3 August) that Adidas are now being sued again in relation to a similar claim.

United signed up with Adidas almost a decade ago in a package worth a minimum of £75million per season, with performance related add-ons raising the ceiling of the deal’s value.

Like NHL teams, they offer customers both replica and match-issue shirts at different price points.

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They claim that latter are identical to those worn by their players.

Maguire insists that the optics would be bad for United if Adidas were ever to face a similar lawsuit in the UK.

Adidas are always trying to generate maximum dollar,” he told Football Insider’s Adam Williams.

“That is just the nature of their relationship with the people who buy the merchandise. They are charging £115 for a match standard shirt at the moment.

“This, however, appears to be on another level

“If it creeps by osmosis to accusations in the Premier League, it will be very difficult for clubs to justify the extra £40 they are trying to extract from fans if the product is not of the same standard.

United generated £232m in commercial income in the last financial year on record.

They began their 2022-23 campaign with a 2-1 defeat to Brighton last Sunday (7 August).

In other news, “embarrassing” Man United verdict issued by pundit after Frenkie de Jong update from Spain.