By Kieran Maguire

12th Jun, 2022 | 2:12pm

Kieran Maguire issues 'ridiculous' Son Heung-min claim ahead of Friday development

Kieran Maguire has claimed Tottenham forward Son Heung-min is “ridiculously popular” in South Korea and his new fashion brand proves as much.

Speaking exclusively to Football Insider, the finance expert claimed the 29-year-old gains “leverage” from the fact that he is “a superstar” in South Korea.

According to the Korean Times (29 May), industry officials have revealed Son will launch his new brand with Shinsegae Group on 17 June.

The brand name is understood to be combination of the Spurs player’s shirt number and surname spelled backwards, although the official website indicates that it is an acronym of the phrase ‘Nothing, Ordinary Sunday.’

Son received a hero’s welcome when he returned to South Korea as the Premier League’s golden boot winner last month.

Antonio Conte’s side travel to Son’s homeland this summer to play in pre-season friendlies.

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Maguire is adamant Son will be the player every fan will want to be pictured with on the tour.

“Son is ridiculously popular and this just goes to show that once again,” he told Football Insider.

“If anyone has been to a Spurs match they would see the level of interest in Son as a player.

“He is the superstar as far as the South Korean market is concerned. He gains leverage from that.

“Spurs benefit from that as well. They are going on a pre-season tour of South Korea. Son will be the player everyone wants to get photographed with.”

In other news, a pundit has shared an emphatic verdict on Gareth Bale re-signing for Tottenham after update.