Kieran Maguire: It's 'impossible' for West Ham to match '£20m' Tottenham deal
It is ‘impossible’ for West Ham to secure a £20million-per-season naming rights deal for their stadium.
That is the view of finance expert Kieran Maguire, who spoke exclusively to Football Insider about the Hammers’ lofty stadium ambitions.
Football Insider sources revealed that West Ham are unlikely to strike a £20million stadium naming rights deal despite the claims of LLDC CEO Lyn Garner.
Garner claimed that the Irons could agree to a £20million naming rights deal for their 66,000-capacity stadium.
It is understood that West Ham are entitled to 50 per cent of naming rights proceeds after the first £4m, which goes to LLDC.
Maguire believes sponsors will be less keen on agreeing to a naming rights deal as most people have already settled on the name for the stadium over the past few years.
“There is absolutely no hope of West Ham getting £20million per year in a naming rights deal,” Maguire told Football Insider.
“Spurs haven’t managed to announce a naming rights deal for their stadium, which is a much more global brand with an increased chance of participating in the Champions League.
“Tottenham were looking for around £20million per year, so it is impossible for West Ham to reach that same figure.
“People will continue to refer to the stadium as the London Stadium or Olympic Stadium because the name has been around too long.
“It is now dangerous for a sponsor as they may not get the efficiency out of a deal because everyone has already settled on the name of the ground.“