By Kieran Maguire

30th Mar, 2023 | 2:51pm

Kieran Maguire: Liverpool chiefs 'frustrated' by £250m demand as new deal proposed

Liverpool and other top-flight clubs have grown ‘frustrated’ at the EFL’s demands to receive a £250million cut from the Premier League.

That is the opinion of finance expert Kieran Maguire, who spoke exclusively to Football Insider about the ongoing negotiations over financial distribution.

The Premier League, EFL and FA have been locked in negotiations over how to distribute broadcasting money across the English football pyramid, with the EFL demanding an increased cut of £250million.

The Premier League are determined to significantly lower that figure but understand that failure to reach an agreement will result in government intervention.

Football Insider sources revealed on 20 March that the Premier League wants the EFL to commit to new sustainability rules in exchange for a greater cut of its TV cash.

The new proposal borrows policies and conditions from the Project Big Picture plot once championed by Liverpool.

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Maguire understands that Premier League owners are annoyed at giving up portions of their revenue only for the money to be spent on player wages in the Championship.

When the EFL last agreed to a set percentage of Premier League rights back in 2013, we saw the money put to no good use,” Maguire told Football Insider.

Because there were no conditions attached, the money went straight through to wages.

It benefits the individual players, but clubs are now making huge losses even with parachute payments.

Premier League owners are clearly frustrated at it – why should they give up more money to clubs in the EFL when all they are doing is putting it through to player wages.

It’s a valid point.

“There has to be a series of checks and balances to ensure that things change in the Championship – every team is losing money.

In other news, pundit can’t believe Josko Gvardiol update at Liverpool – ‘we’re talking £100m’