Radrizzani company secures high profile deal, contract is lengthy
By Alex Stevens
Leeds owner Andrea Radrizzani’s media rights company has secured a landmark 14-season Middle East contract, it has been confirmed.
Sports media agency MP & Silva announced on their official website they have been appointed as global advisor to the Arab Gulf Cup Football Federation.
MP & Silva, which was co-founded by Radrizzani in 2004, will be responsible for advising AGCFF on media and commercial rights deals for all football competitions from 2017 to 2030.
— MP & Silva (@MPSworldwide) February 27, 2017
The report states that the AGCFF, which was established in 2016 and is headquartered in Doha, Qatar, will hold Gulf Nations Cup tournaments in every odd year, starting in 2017, and a club competition every even year, starting in 2020.
The 23rd edition of the Gulf Nations Cup will be held in Qatar in 2017, followed by the 24th taking place in United Arab Emirates in 2019.
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MP & Silva do not reveal the value of their joint venture but, given its high profile and the wealth of the Arab states, it is likely to be an extremely lucrative one.
Radrizzani, who is one of four men on the MP & Silva board as well as being a shareholder in the company, broke cover in November to reveal that he was in advanced negotiations to buy a majority stake in Leeds.
The club subsequently announced at the start of January that a deal had been agreed in which Radrizzani had bought a 50 per cent stake in Leeds in late December to join Massimo Cellino at the helm.
The Italian duo did not fund a major overhaul of Garry Monk’s squad in the January window, with wing duo Alfonso Pedraza and Modou Barrow arriving on deadline day on loan deals until the end of the season.
But Leeds are flying high in the Championship and are on course to achieve their stated target of a play-off position.
Monk’s side are fourth in the Championship with 12 matches remaining and will look to consolidate their place near the top when they face Birmingham at St Andrews on Friday night.
In other Leeds transfer news, the club are to pounce and re-sign a 23-year-old after a £10million transfer is all but sealed.