Kieran Maguire: Leeds United livid with Adidas amid 'huge' claim
Leeds United will be livid that Adidas have been unable to supply their 2022-23 kit on time when the likes of Man United have encountered no problems.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Whites’ relationship with the German sportswear giants.
Leeds signed with Adidas ahead of the 2020-21 campaign in a five-year deal worth a reported £10million per season.
As relayed by the BBC on Tuesday (26 July), many Premier League kit manufacturers have been hit by supply chain issues behind the scenes.
Leeds have been one of the worst affected, with neither their home nor away kit yet on sale to supporters.
But rivals Man United, who are also sponsored by Adidas, have successfully launched all three of their 2022-23 shirts.
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Maguire claims that Leeds, supporters will be furious that they have been treated as “second class citizens” by Adidas despite the “huge” number of kits they buy.
“It’s an irritant for Leeds,” he told Football Insider’s Adam Williams.
“That will especially be the case that Man United across the Pennines are able to get access to their Adidas kits.
“If I was a Leeds fan, I would be pretty unhappy that they are being treated as second-class citizens by Adidas in terms of kit deliveries, especially given the huge number of kits that they do manage to sell on an annual basis.
“It might not have a massive financial impact because there is a considerable fixed fee as well as commission on each unit sold.
“Adidas will have had to pay across the first instalments in terms of the fixed sum, so there won’t be any cash flow issues there. But there is no doubt that they have been treated shabbily by Adidas. It’s a total mess.”