Finance guru drops £260m Leeds reveal after mega-money deal agreed
San Francisco 49ers see Leeds United as a “bargain” investment after spending £50million to increase their stake in the club — “great news” for fans.
So says football finance guru and new Football Insider correspondent Kieran Maguire, speaking exclusively after Leeds announced that the NFL side’s investment arm had increased their shareholding in the West Yorkshire side from 15 per cent to 37 per cent.
Majority shareholder Andrea Radrizzani wants European football by 2024 and believes this tie-in with 49ers will open commercial gateways to help them achieve their goal.
And while he admitted to being slightly puzzled by the 37% figure, Maguire agreed that the fact the 49ers see Leeds as a lucrative investment bodes well for supporters.
He told Football Insider: “I do think it’s great news for Leeds. Although it’s a strange number, 37%, very weird, a bit arbitrary.
“But the US owners believe that the European football market is hugely undervalued. If you compare it to the situation in the MLS, if you want to set up a new MLS franchise, it’s going to cost you $300m. So the Premier League looks relatively cheap.
Subscribe to Football Insider TV now
“From the San Francisco 49ers point of view, they value Leeds at somewhere between £250m and £260m in total. They think that the club has the ability to be worth substantially more than that, so they feel that they’re getting a bargain.
“They can use their expertise in terms of the commercial aspects of the club to increase Leeds’ revenues.”
The 49ers President Praag Marathe was named Leeds’ vice chairman as part of the deal.
Majority shareholder Andrea Radrizzani also announced long-term plans to renovate Elland Road, taking inspiration from their new partner’s high-tech Levi’s Stadium