Leeds United to land ‘£8m’ boost after Elland Road expansion plans analysed

Leeds United could earn around £7.5million a year in extra revenue after completing their expansion of Elland Road. 

That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider the challenge will be filling the stadium for every game. 

It was confirmed earlier this year Leeds have received the necessary approval to increase Elland Road’s capacity from 37,645 to 53,000. 

The development will see the West Stand and the North Stand expanded, while alterations will be made to the South Stand.

Leeds’ finances will receive a boost once the stadium expansion is completed as they look to increase their matchday revenue. 

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How ‘huge’ capacity increase will impact Leeds’ finances

Daniel Farke’s side posted their latest accounts for 2024-25 last month, showing their turnover improved from £128m in 2023-24 to £137m last season. 

Meanwhile, Football Insider revealed Leeds’ revenue will surpass £200m this season as they close in on securing Premier League football for another campaign. 

Financial Metric2023-242024-25
Matchday Revenue£31m£32m
Broadcast Revenue£54m£47m
Commercial Revenue£43m£58m
Total Revenue£128m£137m
Leeds United’s accounts for the past two seasons

Speaking exclusively to Football Insider, Borson discussed how the stadium expansion will impact Leeds financially.

“First of all, it depends on which division they’re in,” said Borson.

“That’s going to be critical because 15,000 is a huge increase. The challenge that they’re going to have is whether it is really testing out the capacity of the fanbase that they have.

“Of course they can sell out the 15,000 when it’s Manchester United at home on a Super Sunday. No question. The challenge though, is can you sell 15,000 season tickets at let’s say £500, which would be £7.5m a year.

“Or is it going to end up being additional capacity, which means there’s more cherry picking of games, so you get a higher ticket price than the £500 overall, but you don’t get the certainty.” 

Why Leeds’ demand is ‘going to be tested’ after expansion

Borson revealed how Leeds will look to continue increasing their matchday revenue following the stadium expansion.

“The 15,000 seats should be worth £7.5m, give or take VAT, right on the top line,” said Borson.

“But it’s a base of £7.5m. Every year that goes up and it compounds, and that’s why you want to do it. Also, it makes a difference to how you perform on the pitch if you’ve got another 15,000 fans in the stadium supporting the team. 

A wide-angle shot of Leeds United's home ground, Elland Road.
Credit: Imago

“But we’re going to have a situation where generally demand is going to be tested because all over the country they’re increasing capacity in these football stadiums.

“Over a 10-year period, we may have a 75 per cent increase in the number of seats in the Premier League. That’s quite a lot of extra capacity in a relatively small country.” 

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