Kieran Maguire reveals real reason 'lucrative' Leeds United plan snubbed by ruling body
Leeds United need to upgrade the facilities at Elland Road if they are to have any chance of staging events like the Community Shield.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the earning power of Leeds’ 38,000-seater stadium.
This FA is unable to stage this year’s Community Shield at Wembley because of a clash with the women’s European Championship final on 31 July.
The Daily Mail reported on Tuesday (3 May) that Leicester City’s King Power Stadium is likely to win the race to host the relocated Community Shield.
Elland Road is among the venues the FA are understood to have rejected.
Leeds have long-term ambitions to boost capacity at the stadium to beyond 60,000, but no concrete plans have yet been drawn up.
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And Maguire claimed that the Community Shield snub highlights the need to accelerate the venue’s redevelopment.
“This is an FA competition and the aim is to maximise revenues,” he told Football Insider‘s Adam Williams.
“You would normally anticipate getting pretty good commercial hospitality sales, which can be quite lucrative from the FA’s perspective.
“Having it at a broadly neutral geographical location is important, and I think both Leeds and Leicester tick that box.
“It then comes down to the facilities. If Leeds are losing out, it emphasises the need to modernise Elland Road.
“The facilities are fine for the Championship but not for an established Premier League club, which they want to be.”
Leeds have averaged around £15m in annual matchday income in recent years.
Jesse Marsch’s relegation-threatened side face Arsenal on Sunday (8 May).