Leeds United are set to reap the commercial rewards after connecting with their uniquely dedicated fanbase via a new medium.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively amid the success of the Official Leeds United Podcast.
The weekly podcast was launched in September 2020 and is hosted by, among others, ex-Leeds favourite Jermaine Beckford and current striker Patrick Bamford.
Maguire praised the club for taking advantage of alternative revenue streams and claimed that it could have a positive knock-on effect on the club’s finances.
He told Football Insider correspondent Adam Williams: “They aren’t hugely profitable in their own rights but they can be in terms of getting advertising and official partners for the podcast.
“Also, you can enhance communication between the club and fans. Leeds have got really good communication links and are really smart with regards to this. Fans will be perhaps more inclined to buy the product or new merchandise which is being discussed.
“You can start to move things from a commercial point of view. For a club like Leeds which has a very good fanbase, it will be attractive to the commercial partners and sponsors.
“We’re not talking huge figures but we’re in a Covid environment and A) every little helps and B) it starts to give Leeds a competitive advantage over clubs which they see as being in their peer group. The likes of Villa, Leicester, West Ham and so on, those clubs who can sell out a 40,000-seater stadium with relative ease.
“This is an alternative way of generating income. The crazy thing about football is that your biggest asset, the stadium, is only open 20-30 days a year. The rest of the time it’s fallow.
“This is a serious way of generating interest and building relationships with fans who will then spend more money because we’re recommending products. It makes a lot of sense.”
On the pitch, Leeds are 11th in the Premier League table with 35 points after 26 games.
Interest in the club has rarely been higher amid the cult following which Marcelo Bielsa’s high-drama style of football has inspired.