Liverpool agree record-breaking ‘£60m+’ deal – ‘I understand…’
Liverpool are set to win the Premier League this term for the first time since 2020 in Arne Slot’s maiden campaign at Anfield.
The Reds reported a record-breaking £614million in revenue last season – with the club’s strong financial performance driven by a significant uplift in commercial revenue, which increased from £272million to £308million.
And finance expert Stefan Borson has told Football Insider Liverpool’s revenue could reach close to £700million following their outstanding performances this season.
| Position | Team | Played | Points | GD |
| 1 | Liverpool | 29 | 70 | 42 |
| 2 | Arsenal | 28 | 55 | 28 |
| 3 | Nottingham Forest | 28 | 51 | 12 |
Slot’s side were eliminated from the Champions League in the last-16 on Tuesday (11 March) but can still lift the Premier League and League Cup this term.
Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – has shared what he’s heard on Liverpool agreeing a huge new deal.
Liverpool gain ground on top clubs with Adidas deal
Speaking on the new edition of Football Insider’s Inside Track podcast, Wyness claimed Liverpool will bank a record-breaking £60million per season – plus bonuses for performance and sales – after signing a new multi-year kit deal with Adidas.
Under the terms of their Nike deal, which expires at the end of this campaign, the club earn a guaranteed £30million a year, plus 20 per cent royalty on net sales of club products.
Liverpool could blow Man United out of the water with their new kit deal as the respective club’s agreements are heavily dependent on football success.
When asked why the Reds had returned to Adidas, Wyness told Football Insider‘s Inside Track podcast: “It’s all about cash.
“There’s a history with Adidas, no doubt about it, but they’ve had New Balance and other brands before.
“It’s £60million plus bonuses for performance and a share of the retail sales, as far as I understand it.
“Liverpool have been creeping up on the top clubs with the deals they are doing and this is another one at the top level.
“Good luck to them, I think it’s a great deal. Billy Hogan, the CEO, has done a great job bringing it in.
“I think Liverpool are a very well-run club right now, off the pitch and on the pitch.
“It’s another tick in their box.”
Liverpool ‘plan to accept loan offer’ for Klopp favourite
Football Insider has been told by industry insider Mick Brown (10 March) that Liverpool are prepared to let Jarell Quansah leave on loan this summer.
Liverpool want to sign a new centre-back this summer regardless of the future of Virgil van Dijk.
Quansah was a favourite under former boss Jurgen Klopp but has fallen down the pecking order under Slot this season.
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