Finance guru: Liverpool can bag £20m-plus from new NFT deal after official announcement
Liverpool will not entertain a potential cryptocurrency deal as they can likely make similar money from their new NFT partnership.
So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Mersyesiders’ relationship with blockchain technology.
The club announced last Thursday (24 March) that they had launched a range of non-fungible digital collectables in collaboration with Sotheby’s.
Per the Liverpool Echo the same day, Liverpool have rejected £20million-plus in crypto sponsorship income, which also uses blockchain technology.
The fan token schemes that have made huge inroads in football in recent months have attracted bad press due to regulatory and ethical concerns.
And the Reds can make just as much money from their NFT initiative without upsetting their fans, insists Plumley.
“They have canvassed fans’ opinions,” he told Football Insider‘s Adam Williams.
“That’s not the whole fanbase but they have gauged the general mood.
“The club have said they are not going to entertain fan tokens and decided to go down the NFT route instead.
“For a club the size of Liverpool, 10s of millions of pounds is a lot of money, but they aren’t desperate for it.
“They generate a lot of revenue from other commercial deals. They could generate a similar amount if the NFT thing goes well.
“It also paints them in a better light with regards to the fans.”
Liverpool trousered £217.4m in commercial income in the 2020-21 financial year.
They return to action after the international break against Watford on Saturday (2 April).
In other news, Liverpool 29-year-old compared to Vinnie Jones by ex-Fifa official as controversy.