Kieran Maguire: ‘The bubble has burst’ as £15m Liverpool windfall on the line
Liverpool commercial partner Sorare will continue to sell NFTs despite the fact that the bubble has burst for many who were once interested in the market.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Premier League’s soon-to-be-announced deal with the Premier League.
A source told this site last Wednesday (4 January) that Sorare plans to announce a commercial deal with the English top flight in the first quarter of 2023.
The deal is believed to be worth £300million over the course of 10 years, which equates to £15m for each Premier League club in total as central commercial revenue is split evenly.
Liverpool are the only English team currently licensed on Sorare’s trading-card-style platform, and the Merseysiders release their own range of NFTs in March last year.
Despite his belief that the NFT market has started to slow, Maguire forecasts that a certain demographic remains interested.
“For many, the bubble has burst in terms of their perceptions of NFTs in recent months,” he told Football Insider’s Adam Williams.
“They are, in many cases, effectively a digital loyalty card. They aren’t offering much. People are starting to realise that there is nothing concrete in terms of the benefits to fans.
“There are some people who will buy them regardless, however. It’s the modern equivalent of tulip mania.
“And strictly from a business point of view, you can see why they are choosing to pursue this.”
In other news, injury expert claims Virgil van Dijk may face months out as Liverpool update “sends alarm bells ringing”.