Liverpool could benefit from £4.8bn+ deal amid 'disruptive' claim - expert

By Dr Dan Plumley

4th May, 2022 | 8:30am

Liverpool news: Finance guru issues 'disruptive' claim as new deal could soar past £4.8bn

An extra bidder for domestic Premier League TV rights would drive up the price and put more money in the pockets of the likes of Liverpool.

So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about a possible new “disruptive” force in the broadcast market.

The Times reported last Friday (29 April) that Swedish media giants NENT are considering shaking up the orthodoxy with a rights bid after 2025.

NENT are the Premier League’s biggest overseas broadcaster and want to challenge Sky, BT and Amazon’s chokehold on the UK rights.

The most recent domestic TV deal, which lasts from next season until 2025 and was rolled over at a value of £4.8billion, was agreed in May last year.

And Plumley suggests that the next rights auction could top that figure and provide even greater broadcast revenue for Liverpool.

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“The theory is that extra competition should drive up the price,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.

“We haven’t seen the levels that we have expected from the domestic deal in recent years.

“The overseas growth has been phenomenal and outstripped domestic growth.

“But an extra competitor should drive up the price and disrupt things a bit.

“We might also see some big tech firms get involved. We have also heard noises of clubs wanting to sell their own rights for certain games.

“I think there will be many more disruptive forces as we move on to the next rights cycle.”

Liverpool earned £266.1m in media revenue last year, a £64.5m upswing on the previous year.

The dramatic increase was primarily attributed to deferred broadcast income from Covid-hit 2019-20.

In other news, ex-Fifa official calls for “root and branch review” as Liverpool referee news confirmed.